Anonymized Product profile

Experienced Senior Product Manager with over 15 years of expertise in leading product lifecycles, driving go-to-market strategies, and delivering significant market share and revenue growth. Skilled in launching innovative solutions that enhance customer satisfaction and improve user outcomes, particularly in regulated industries like healthcare and technology. PROFESSIONAL SUMMARY: Experienced Senior Product Manager with over 15 years of expertise in leading product lifecycles, driving go-to-market strategies, and delivering significant market share and revenue growth. Proven ability to collaborate with cross-functional teams, leverage data-driven insights, and align product strategies with business objectives. Skilled in launching innovative solutions that enhance customer satisfaction and improve user outcomes, particularly in regulated industries like healthcare and technology. Adept at optimizing processes, mentoring teams, and delivering impactful products that drive business success. PROFESSIONAL EXPERIENCE: Canadian Standards Association (CSA Group) – Toronto, Ontario, September 2019 to PresentSenior Product Manager – Healthcare and Well-being CSA Group is a global leader in standards development, training, testing, and certification, helping ensure products, services, and systems are safe and sustainable globally. Launched, developed, and executed strategic product roadmaps for 10 educational healthcare products, resulting in a 20% market share increase and a 10.4% average revenue growth over five years. Led the full product lifecycle, from in-depth market research, competitive analysis, and customer insights to post-launch support and iteration, driving sustained revenue growth of up to 22% annually. Collaborated with cross-functional global teams (sales, marketing, product development, technical committee members) to accelerate product launches, enhancing engagement and alignment with business objectives. Leveraged data-driven insights and customer feedback to refine product features and strategy, improving patient satisfaction and product outcomes by 15%. Fostered strategic partnerships with key stakeholders, contributing to effective pricing strategies and product positioning that maximized revenue streams. Optimized decision-making processes with detailed market analysis, leading to more effective product planning and lifecycle management. Provided comprehensive product training and support for internal teams and external partners, improving the overall understanding and promotion of products, aligned with customer needs and inquiries. RED Academy – Toronto, Ontario, July 2019 to December 2020Lead Product Management Instructor (Contract) RED Academy was a digital technology and design school offering training in digital marketing, UX/UI design, and product management. Designed and spearheaded a comprehensive product management curriculum, resulting in a 25% improvement in student performance and understanding. Created dynamic instructional content, including presentations, case studies, and interactive activities, improving learning outcomes by 20%. Facilitated engaging training sessions, workshops, and seminars, driving a 40% increase in participant satisfaction and enhancing practical application of product management principles. Mentored aspiring product managers, contributing to a 35% increase in career advancement and successful application of learned principles. Tailored training programs to address specific team challenges, driving a 50% improvement in team performance and goal achievement. Assessed and customized growth paths for students based on individual strengths, boosting personalized success and skill development by 30%. Nytric Ltd - Mississauga, Ontario, September 2018 to June 2019 Director of Product Management and Product Marketing Nytric Ltd is a product design, development, and engineering firm specializing in creating high-tech products from concept to commercialization. Led, coached, and mentored a team of Marketing Managers and Coordinators, fostering collaboration and boosting team performance by 30%. Oversaw the product development lifecycle for all hardware and software suites, including the successful global launch of the Reactiv Suite. Delivered significant growth milestones, including launching two new sites within the first two months and generating $350K in initial revenue from the Ricoh Global partnership, with a forecasted growth of $2.5M by year-end 2020. Crafted and executed go-to-market strategies, resulting in the successful launch of the Reactiv Software Suite, with the NEC Europe partnership generating $150K in revenue and forecasted growth of $1.2M by the end of 2020. Conducted customer demos, discovery calls, and sales training, leading to a monthly generation of 45 MQLs for Vizetto and 25 MQLs for Baanto through targeted marketing initiatives. Developed and launched digital marketing campaigns to enhance brand awareness and visibility, including Spiceworks campaigns that generated an additional 450 MQL leads from October 2018 to April 2019. Created and executed partner programs for Baanto and Vizetto, significantly expanding brand presence and market reach. Managed both organizations' social media and online web activities, driving increased online engagement and visibility. Collaborated closely with sales teams to develop strategic plans, increasing overall revenue and deepening customer penetration. Led sales lead generation and business development efforts, contributing significantly to business growth and market expansion. Ricoh Canada Inc. – Mississauga, Ontario, April 2015 to September 2018Product Manager Ricoh Canada Inc. is a global leader in office imaging equipment, production print solutions, document management systems, and IT services. Planned and managed the product lifecycle, including roadmap development, forecasting, pricing strategies, and end-of-life processes, leading to over 200% revenue growth across four fiscal years. Developed and implemented yearly go-to-market strategies, driving unit and revenue growth, with FY15 achieving 267% revenue growth, FY16 209%, FY17 224%, and FY18 forecasted at 132%. Exceeded growth objectives by focusing on profitability, revenue, and market share, scaling revenue from $60K in FY15 to a forecasted $5.1M in FY18. Built and led cross-functional teams to execute product launch initiatives and marketing efforts, resulting in the launch of 42 projection devices, 11 interactive flat panels & IWB displays, 3 UC systems, and a video conferencing cloud service. Established and optimized departmental and cross-functional processes, improving operational efficiency and ensuring successful product launches. Designed and executed digital marketing campaigns to elevate brand visibility and awareness, contributing to significant revenue growth and enhanced market presence. Represented the company at trade and industry events, increasing brand visibility and expanding networking opportunities. Developed and executed strategic plans to drive revenue and market penetration, directly contributing to notable financial performance improvements. Managed pipeline and forecast effectively, spearheading lead generation and business development activities that fueled substantial revenue growth. PREVIOUS EXPERIENCE: Field Marketing Manager – SOTI Inc (2014–2015) Manager of Channel Marketing – SYNNEX Canada (2011–2014) Senior Channel Marketing Manager – SYNNEX Canada (2010–2011) Vendor Sales Manager – Softchoice Corporation (2007–2010) Product Marketing Specialist – Advanced Micro Devices (AMD) (2005–2007) Senior Team Leader – ATI Technologies Inc (2003–2005) Team Leader – ATI Technologies Inc (1999–2003) Technical Support Supervisor – Symantec Corporation (1997–1999) Operating Room Clerk – North York General Hospital (1992–1997) Product Marketing Management (2007- 2015): MCSE – Global Knowledge Networks (1997)